Last week I saw the most amazing video. I watched it…then I watched it again…then I watched it a 3rd time. It was about a Real Estate agent in Australia (Scott Wagner) and his push to go completely digital and shift his business to online marketing and most specifically…Video. He talked over and over about the power of video and a term called Video Momentum. So…what is Video Momentum? It is using Video in your Real Estate business to propel you into the future with clients and sell for you 24/7. Let me ask you a question. Could a property video, talking head video, or any other video that has value generate business for you next week…next month…next year? YES it can! Let’s talk about Video Momentum and how it can help grow your Real Estate business today and going forward indefinitely.
As a busy Real Estate agent or Mortgage Lender sometimes you wish there were 2, 3 ,or even 4 of you to take care of all things that need to get done. Lead generate, negotiate deals, show homes, attend closings, etc. We know that isn’t possible in the present day so you just work as smartly as you can to get as much done as possible in a day. Well, in the Title Insurance business we can do our best to duplicate our sales people and essentially have our footprint in as many places as possible…all at once. If you have followed my website for a while you may know that I have been in the Washington DC/Northern Virginia area for about 2 years (Wow time flies!). When I first moved here I didn’t know anyone and started my Title Sales Business from scratch. In the last 2yrs or so the business has grown and the model has proven to be successful. Now Stewart Title and Escrow is ready to grow and expand. With that being said…Stewart Title and Escrow would like to introduce Shannon Tillman to our team as the latest and greatest Title Sales Representative!
One of the beauties of using a great platform for your website/blog like WordPress is the many Plugins that it has available. If you are thinking “what the heck is a plugin?” I will tell you. A plugin is like a application for your smartphone. The app store allows you to download all kinds of things that can turn your phone into whatever you want. The same goes for using WordPress. The plugins that you can install or add to your site can make it do wonderful things. Most importantly they can allow your content to get “Found” and ranked by Google, Yahoo, and Bing so your ideal client can find you when they do a search. Also, plugins can help capture leads or get consumers to follow you on Social Media platforms or watch your videos. There is really no limit to what they can do. Don’t get too excited because you need to choose your plugins carefully. Having too many can cause your site to run slow or even crash. So…what are the best plugins to install in your website? Each person’s site is different, but here are a few “Must Have” WordPress Plugins for Real Estate. They will make you life easier, get you found online, and help you capture qualified LEADS! Here the are:
Social Proof is something that we see every day in our lives. It is something that helps persuade consumers to “do this, use this person’s services, go here, or call someone.” It is extremely powerful, especially if you know HOW to use Social Proof in Real Estate. We use this every day…here are some examples: Angie’s List, Yelp, Open Table, Fandango, and your Real Estate website! Ever look up the reviews to a movie or a restaurant and you read a positive or negative review by someone you have never met but that review influenced you one way or the other? That is Social Proof. So how exactly can you use this effectively in the Real Estate space? Good question! Using Social Proof in Real Estate the right way will get you more opportunities at business.