Creating Real Estate Content-What is Re-Purposing?

Creating Real Estate ContentWhen it comes down to creating Real Estate content you can either take the time to create effective content that resonates with your ideal client (target client) or you can simply take articles from the Internet and copy and past them to your website and/or Social Media sites.  Unfortunatley the second one I mentioned is what I see most from Real Estate agents.  They get lazy (sorry agents!) and they post other people’s content.  As you know…doing so hurts you! The reason it hurts you (if you didn’t read my previous blog) is because by posting someone else’s content you are adding Value to THEM…not you.  And you are pushing your prospects and sphere of influence AWAY from you and into the arms of someone else.  Would you push your girlfriend or boyfriend into the arms of another??  I didn’t think so.  So…what is “Re-Purposing” and why should I consider doing this instead, if I’m a Real Estate agent?