Last week I was meeting with a Realtor and we were talking about their business and how myself and Stewart Title can help expand their reach, streamline processes, and get more business. As usual, I was asking all kinds of questions about their current Real Estate marketing tactics and what is working but more importantly what isn’t working and why? I noticed that in everything they were doing they had very little or zero calls to action. You know what a call to action is right? For more information do this…go here…subscribe to this…call me at…for my top tips watch this. I didn’t see any of that. What I did see was generic and boring Real Estate marketing that yielded very little results. I stressed the importance of having a good Real Estate call to action with every marketing effort you do. You have make the consumer want MORE and you have to TELL THEM what to do. It is hard enough that the average consumer thinks that all Realtors are the same, but a strong call to action will make the phone ring and emails populate. That’s what you want right?
I was giving an hour talk/class for a Real Estate association last week and I was talking about how to “Future Proof” your Real Estate business for 2014. We covered WordPress for Realtors, Video, and Social Networks…which ones to use and more importantly…WHY. As usual I like to take a poll the Realtors/Lenders in the class asking them what Social Networks they are on and how often they use it. It goes something like this:
Do you own a home and might need to know WHAT your options are regarding doing a Short Sale vs Foreclosure? If not you…do you know someone else who is in that situation? My Realtor client Tina Collazo of Re/Max Gateway is hosting a FREE Homowner Workshop at my Stewart Title office in Fairfax Virginia on November 14th from 6:30pm-7:30pm. Here is what we will cover:
The split settlement closing…something that I see on a more frequent basis since moving to the East Coast from Phoenix, AZ. As the Director of Sales/Marketing for Stewart Title and having been in the Title business since 2005, this type of transaction confuses me. The reason it confuses me is because it complicates the real estate ransaction, and it is not beneficial to the “Seller side Title Company.” The purpose for the blog is that I don’t think real estate agents fully understand this. Realtors think they are “helping” their client and possibly their preferred Title Company, when in the end they are doing the opposite. Here is some good information regarding if you should do a split settlement closing on your next transaction.