This blog is at “request” from a Realtor I work with. I also constantly get questions about Farming a Real Estate subdivision. Should I do it? Does it work? How long does it take to “work?” What do you send to the farm…how often? Do these questions sound familiar to you? Farming Real Estate subdivisions has been around a long time. Other than calling or talking to your friends and family this is how most agents got their business. Technology has greatly changed how Farming is done though. It isn’t about putting the large ad in the local paper or sending out the recipe or sports schedule to a large neighborhood and waiting for the phone to ring. It is A LOT more than that. As I have said before, generic and vanilla messages are thrown away. Thats what you do right? Farming in Real Estate is MUCH more than that today. There are many strategies to envoke a response from a homeowner. Here is a great way to get set up and started…and get LEADS.
I have meant to write about this for sometime now but my crazy job as a Title Sales Rep in the Northern Virginia/Washington DC area is getting busier. Turns out…this blog/video/website stuff works…and well. So in today’s blog I want to talk about one of the main, core reasons the content you put out into the world of the Internet gets found online. That main reason is having an effective blog post title. I look at the box that I see above me (where my blog title goes) as the box of Google where people type in questions and keywords that they are looking for online. Having a generic blog post title is not going to help you get found online very well. You have to have an effective blog post title that has the “key word or key phrase” that your ideal client would search for and be interested in clicking on. Let me explain:
Ok…so normally I write about specific things as to HOW to do this or WHY to do that but as you know from reading my blogs I get questions from Realtors and Lenders every single day. Many times they are the same questions so I thought I would start a new thing where I do a quick Q and A about the top few questions I got from each month. That way you don’t have to wait for me to come out with a big blog about your one specific question…I can just answer multiple Real Estate marketing questions at once. So…here we go:
The CFPB Proposed Rule Changes are here and the way we do business is going to be different…we think anyway. What is the CFPB anyway? CFPB stands for “Consumer Financial Protection Bureau.” Another way of getting your attention as a Realtor or Mortgage lender is to say…“Did you know the HUD-1 is going away?” HUH!? Ok…now I have your attention. As you know the market collapsed and world as we know it went upside down for a while. We are now right side up but the legislation aftermath that followed has not slowed down. After AIG, Lehman Brothers, and everyone else got “bailed out” by our Govt to the tune of Billions of dollars things sprung into action to “protect the consumer” who in the eyes of the Government was taken advantage of by people in the Real Estate, Mortgage, and Financial Institutions. Hence…the CFPB Proposed Rule Changes was born.