Having been in the Title Insurance business close to 10 years now (yes…it has been that long) I know that Real Estate agents LOVE to tell their friends and sphere the latest and greatest news. They tell them everything…what the market is doing, homes that just sold, inventory levels, Government regulations, and so on. Realtors also like to take this information and post it to Facebook, Twitter, Pinterest, Tumbler, Instagram and email it out to everyone. Realtors do this “thinking it brings VALUE to THEM.” Guess what…it doesnt. Nope. You know who it does give value to? The person who is responsible for the article. There is nothing wrong with posting real estate related content…but it is WAY better and brings more value to your target client…if YOU post your own Real Estate content. Let me explain:
I’m just going to come right out and say it…I feel bad for Loan Officers. Why you ask? Well, many people blame them directly for our Foreclosure and Short Sale crisis that has plagued our great country for the past 5 years or so. There were thousands of people out there that did a short sale or foreclosure (maybe even you). So, many times when people hear the word “Loan Officer” it makes them think something negative which is not the case. Loan officers are needed and essential to the home buying process. They are the gatekeepers to obtaining a home loan when buying a house and also taking advantage of a home refinance with low interest rates. As consumers and Real Estate agents you need to know HOW to find a good loan officer in Northern Virginia. Yes, they are out there…you just have to know where to look and WHAT to look for. Here is “in my opinion” the top 3 traits of a good loan officer in Northern Virginia.
Did you know that right now is a great time to refinance your home loan? There are a lot of consumers out there that don’t realize that they can refinance or that there are ways to consolidate debt, save money, and lower their mortgage payment. This can happen even with the rise of mortgage interest rates over the last few months. Since I’m not a Loan Officer I brought in a client of mine, Tim Latham with MVB Mortgage to talk to everyone about why it still makes sense to refinance your home loan and what your options are in today’s market.
As the Director of Sales/Marketing for Stewart Title in the Northern Virginia/Washington DC area I talk to and meet with Real Estate agents every day. We talk about everything…but a lot of it is centralized around “Real Estate Lead Generation.” The one thing that Realtors need to be good at in the long term to sustain their business. You have to find ways to keep filling the pipeline with new business. So, the other day I was talking to a young agent and he said that he recently got 2 new Listings. I said that was great…”how did you get them?” He said…”Ive been calling FSBO’s to generate listings!” I smiled because he was going after the low hanging fruit and not afraid to do it. Many Realtors don’t want to call FSBO’s or Expired/Cancelled Listings because it is scary and they don’t want to handle rejection by people they don’t already have relationships with. In this blog I’m going to talk about why should be calling FSBO’s to generate listings, where you can have leads sent to you everyday and WHAT to say to these homeowners looking to sell.