Ever hear the phrase…”Niches gets Riches?” Sounds corny I know but it is very true. What it essentially means is stop trying to be everything to everyone but instead be something to someone…and do it well! Create or find the 1 or 2 things that you know or can do “decidedly better” than everyone else and just focus on that to be succesful. This is true whether you are in Real Estate or another profession. Developing your Real Estate business niche is very important especially in today’s Real Estate space where your field is full of stiff competition. There are too many Realtors out there but the problem is that most of them market to the same people the same way! Therefore they don’t really have a Real Estate business niche. Some people call themselves the “Neighborhood Specialist” but that is just at title they have given themselves…so are they really? Developing a niche is important in the Real Estate business and here is how you can define yours.