The Title Company Marketing Rep Gimmick has been around for a very long time. You know what that is right? Its the pens, pads, sports schedules, coffee mugs, key chains, calendar, flashlight, flyswatter, and anything else that has the name of the Title Company and is essentially a big “leave behind” by the Marketing Rep so they feel they have portrayed or given something of Value to the person they are meeting with so they in turn feel the need to give that Title Company their business. In the old days the Title Company Marketing Rep Gimmick worked…even now it still does on occasion. At the end of the day the Realtors and Lenders I meet want one thing…MORE BUSINESS! They want to know how to streamline their business to save time, yet maxmize their efforts to do more sales…close more loans…sell more homes.