Ever hear the phrase…”Niches gets Riches?” Sounds corny I know but it is very true. What it essentially means is stop trying to be everything to everyone but instead be something to someone…and do it well! Create or find the 1 or 2 things that you know or can do “decidedly better” than everyone else and just focus on that to be succesful. This is true whether you are in Real Estate or another profession. Developing your Real Estate business niche is very important especially in today’s Real Estate space where your field is full of stiff competition. There are too many Realtors out there but the problem is that most of them market to the same people the same way! Therefore they don’t really have a Real Estate business niche. Some people call themselves the “Neighborhood Specialist” but that is just at title they have given themselves…so are they really? Developing a niche is important in the Real Estate business and here is how you can define yours.
Huh? What is “Vlogging?” It is something you are going to be doing in your Real Estate marketing very soon…you just don’t know it. Vlogging in Real Estate is becoming more and more popular because many people don’t like to spend a long time writing blogs. Writing a 700-1200 word blog does take some time and not always easy if you don’t know HOW to use the right keywords or meta-tags that allow you to get “found” by the search engines. As we can see from the explosion that is YouTube, Vimeo, Live Leak, and other video sites that Video in Real Estate is HUGE and will continue to grow as long as your target client (the consumer) keeps demanding it. YouTube is now the 2nd largest search engine in the world and Google owns it. Google is heavily incentivized to rank your Videos. Hence…enter Vlogging in Real Estate, how to get started and the top reasons as to WHY you should jump in feet first.
The Title Company Marketing Rep Gimmick has been around for a very long time. You know what that is right? Its the pens, pads, sports schedules, coffee mugs, key chains, calendar, flashlight, flyswatter, and anything else that has the name of the Title Company and is essentially a big “leave behind” by the Marketing Rep so they feel they have portrayed or given something of Value to the person they are meeting with so they in turn feel the need to give that Title Company their business. In the old days the Title Company Marketing Rep Gimmick worked…even now it still does on occasion. At the end of the day the Realtors and Lenders I meet want one thing…MORE BUSINESS! They want to know how to streamline their business to save time, yet maxmize their efforts to do more sales…close more loans…sell more homes.
As the Director of Sales and Marketing for Stewart Title I meet with Real Estate agents and Mortgage Lenders helping them to grow their business. As you know from being on this website is that I like to blog and shoot videos. Not because it is “trendy” but because blogging and video educate, inform, and shorten your sales cycle. Blogging also creates amazing SEO when people search online for what you do and where you do it. As I meet with Realtors and they ask me all kinds of questions…a lot of them blogging questions. So instead of just spitting out answer after answer I thought I would just answer the top 3 blogging questions I get by Realtors.