Why Facebook is not your Real Estate Website

facebook_logo3Every now and again I post a blog that is a direct response to what I see and hear all the time from Real Estate agents, not only in the Northern Virginia/Washington DC area but all over the country.  I hear agents talk about not really needing their websites because they primarily use Facebook to generate leads, paid ads, and to create the engagement they want.  There is nothing wrong with using Facebook, Twitter, or another Social Media site as a way to create engagment but I see a HUGE flaw in these agents strategies for the long haul.  Remember, for most people in our business, selling Real Estate is a marathon not a sprint.  If you have read any of my previous blogs and seen my videos you know that I feel your Real Estate website is your HUB where you are always looking to drive people.  So, lets talk about why Facebook is not your Real Estate website.