Every now and again I post a blog that is a direct response to what I see and hear all the time from Real Estate agents, not only in the Northern Virginia/Washington DC area but all over the country. I hear agents talk about not really needing their websites because they primarily use Facebook to generate leads, paid ads, and to create the engagement they want. There is nothing wrong with using Facebook, Twitter, or another Social Media site as a way to create engagment but I see a HUGE flaw in these agents strategies for the long haul. Remember, for most people in our business, selling Real Estate is a marathon not a sprint. If you have read any of my previous blogs and seen my videos you know that I feel your Real Estate website is your HUB where you are always looking to drive people. So, lets talk about why Facebook is not your Real Estate website.
Everyday when I meet with Real Estate agents and Mortgage Lenders in the Northern Virginia/Washington DC area I get all kinds of questions…mostly Real Estate Marketing questions. All the time I hear them say…“I wish there was 1 thing that could streamline your Real Estate business since Realtors and Lenders are so busy!” At the same time, they have issues remaining top of mind and prospecting for more business in effiecient ways. There are various ways and programs available to help YOU streamline your Real Estate Business going forward. Realtors need to realize that their data base is their Data-Bank...and treat as such. Here is the 1 thing that will help streamline your real estate business.
I was talking to a Northern Virginia Real Estate agent the other day and she said “you know what would be a good blog on your site? How to convert renters to buyers in this market.” Well, ask and ye shall receive. So lets talk about it. Its no secret that there are 2 things happening in this area of the country. #1…home prices are increasing along with a lack of inventory and #2…there are a TON of people moving to this area for jobs, and will continue to do so. Many people who move here are either not sure of their status in terms of staying, or are shocked as to the housing prices compared to where they came from. The Washington DC area is currently the 3rd most expensive area in the country behind San Francisco and New York City. Having said that, the same goes for rents! They are high priced as well. So how do you convert renters to buyers with that mentality?
Most of the blogs and information that I like to bring to this site is all about being a “solution to the Real Estate agent and Mortgage Lenders problem.” Adding good content about WHY you should do this or HOW to do that, but in this post I want to write about what Real Estate agents should expect from a good Northern Virginia Title Company. Why would you write about this you ask? Well, since I moved to the Washington DC area in June 2012 I have found that the way Realtors use and look at Title Companies are quite different than the west coast. The main service that they provide (Title and Escrow services) are essentially the same but that is where the similarities end.
I have been saying this for a long time and if you have read any of my previous blogs I like to state that in the online world of blogging, video, and content marketing it is all about being “something to someone” vs everything to everyone.” This applies especially to blogging in Real Estate and content marketing. As a Real Estate agent you are tying to market to people that have a home buying or selling need right? That is great…but a home buying and selling need where? What price point? First time home buyer or move up? Short Sale or Equity Sale? Subdivision specific or town/city specific? Why is this so important you ask? Because that is HOW people search online! That is how YOU search online. By blogging in Real Estate hyper-locally it allows you to own and dominate your marketing area.
Coca Cola–Nike–Under Armor–Jordan–what do these all have in common? That’s right…they are all a BRAND! When you read those names you probably had images of each one pop into your head and what that brand means to you. When a consumer hears “Real Estate Agent” or your name…what do they think? What is your Real Estate Agent Branding? I think this gets lost in the shuffle with Realtors because they are focused on so many other things and also trying to be all things to all people instead of being just something to someone. Creating a Brand is important because it allows you to “stick out” from your competition and be recognized instead of being just another Realtor swimming in the Sea of Vanilla. So what is Real Estate Branding? How do I create a Brand? What are the benefits of Branding to my Real Estate Business? Great questions…lets chat!