The One Thing that Could be Hurting your Real Estate Business

DC TitleguyIn my 8 months now living and working in the Northern Virginia/Washington DC Real Estate market helping Realtors and Lenders with their Real Estate marketing on behalf of Stewart Title, I have found one stark difference on how people conduct business as it pertains to transactions.  That one difference I see the most is called the “preferred relationship.”  What this means is that many Real Estate and even mortgage companies have a preferred relationship that is either “in house” or an agreement with a company that business will be sent their way.  Not only is this strange in my opinion because now someone is “expecting” your business instead of “earning” it, but it hinders the Realtor’s ability to find a real relationship based on helping them grow their Real Estate business.  This can lead to poor service and a multitude of other things that is not allowing you the proper support you need as a Real Estate or Mortgage Professional…and ultimately ends up costing you business!  There are several other reasons why this one thing that could be hurting your Real Estate Business.  Here is why: