As I’m out in the field meeting with Real Estate Agents and Mortgage Lenders, they all are starting to realize that the center of their business universe is their website. When you need to solve a problem or answer a question…where do you go? Have a Real Estate or Mortgage dilemma or concern…where do you go? Google, Yahoo, Bing, and YouTube right? This is also where over 90% of consumers go start their home buying or selling search. Yes, they may call you to list their home or sell them a home but BEFORE they do that…they go to the Internet. As Realtors who have been in the business or Realtors new to the business get up to speed on how business is done they want to know…”what should I use for my Real Estate website?” Good question:
I know that this doesn’t get verbalized all the time, or much at all but it has to be played over and over in the mind of a Real Estate agent that just got their license….”I’m just got my Real Estate License..Now what do I do?” If you think about it, its a weird thing to say. In other industries that is not what happens. You go into a profession with an understanding of what is expected of you and usually there are people already waiting for your services. Real Estate is the exact opposite. You pay a fee, pass a series of tests and then BAM, you are a Real Estate agent with no clients lined up for your services. It is now your job to get clients who want to List or Buy a home. Ok…easy enough right? Well not so fast…the reality is that most Realtors FAIL in the business and many others don’t make over $50,000 a year. In the massive sea of “Vanilla” that is the Real Estate industry…how does a newbie get started? How do they standout? Let’s talk about it:
In my 8 months now living and working in the Northern Virginia/Washington DC Real Estate market helping Realtors and Lenders with their Real Estate marketing on behalf of Stewart Title, I have found one stark difference on how people conduct business as it pertains to transactions. That one difference I see the most is called the “preferred relationship.” What this means is that many Real Estate and even mortgage companies have a preferred relationship that is either “in house” or an agreement with a company that business will be sent their way. Not only is this strange in my opinion because now someone is “expecting” your business instead of “earning” it, but it hinders the Realtor’s ability to find a real relationship based on helping them grow their Real Estate business. This can lead to poor service and a multitude of other things that is not allowing you the proper support you need as a Real Estate or Mortgage Professional…and ultimately ends up costing you business! There are several other reasons why this one thing that could be hurting your Real Estate Business. Here is why:
The other day I was reading a “Top 10 List.” I think we can agree that people like to read those lists…they like to see who made the list! Well, this list was “Top 10 Least Respected Professions.” There were Lawyers, Politicians, Car Salesman, and one other profession. That’s right…Real Estate Agents! Why is that? Realtors help people with the American Dream. You help people buy and sell homes! The reason is that since this country is filled with SOO many Realtors, the few give the majority a bad name. Also, many of the Realtors out there are part time. Meaning that they only do the job on weekends or just when friends and family have an immediate Real Estate need. Since the negative connotation is out there about Realtors the consumer thinks that your value is not great…might be why they always try to get you to lower your commission. So today, I want to talk about what I feel is the #1 thing a Realtor must have to be successful and standout in the see of vanilla that is Real Estate…and that is a strong “Value Proposition.” What is yours? Do you have one?