Everyday I meet with Real Estate agents in Northern Virginia and Washington DC. One of my “qualifying” questions I ask when I meet an agent for the first time is…”So…what do you do to stay in touch with your past clients and SOI (sphere of influence)? This is called being “Top of Mind.” This is what most business owners want. They want to be Top of Mind with people that need their services either right now or in the future. In my experience most Real Estate agents leave several deals on the table each year by NOT being Top of Mind. Is this you? Do you even know? They negate their sphere and past clients, or they send out what they consider “items of value” when in reality its “items of crap” that gets thrown away. Why is it an “item of crap?” Because your target audience see no value in it…so they do what you do…they throw it in the garbage or ignore it. When things are in the trash you are certainly not Top of Mind…agreed? So, with that in mind what are the 5 ways Realtors can remain top of mind? Great questions! Here ar great marketing ideas or ways Real Estate agents can and should do to remain Top of Mind, and not lose deals year in and year out.