How to get Consumers to “Opt-in” to your Real Estate Marketing

opt-in-opt-outThe way that consumers wish to be marketed to has changed.  The way that YOU respond to marketing has changed.  People are constantly being bombarded by advertisements and other marketing “noise.”  I say Noise because that is exactly how we perceive it.  We are hit with so much everyday that we eventually tune it out.  Look at your own behavior…do you have a DVR to ignore commercials?  Do you use Pandora or XM Radio to avoid radio DJ’s or ads?  What was once something new and exciting is now the norm.  So, as it pertains to your Real Estate marketing, how do you get the consumer to “Opt-in” and WANT to receive messages from you about Real Estate vs throwing away your direct mail in the trash or just flat out ignoring you?  Good question: