How to Protect your Real Estate Brand and Reputation-Online

We all have a reputation.  Our reputation defines us…defines our business.  You have a good reputation in Real Estate it can mean that others want to work with you, for some reason you don’t, it can mean bad things going forward.  So how do we Really know if we have a good reputation online?  We know that over 90% of consumers go online to start their home buying search.  They also go online for pretty much everything else they wish to purchase or thinking about purchasing an item.  But…before they decide to go to a certain restaurant, buy a car, home, or go see a new movie, consumers want to look up reviews to see what others are saying about the product or person…and WHY they should use them. When it comes to the Internet there are really no barriers to entry.  Anyone can go on Yelp, Yahoo, Facebook, Twitter, Google, and write a review about someone or something.  This can be and should be scary if you a Real Estate agent or Mortgage Lender…but there are steps you can take to protect your Real Estate brand and reputation where consumers go to look for your services…Online.