Why You Don’t Need Title Company Marketing Gimmicks

I was meeting with a Realtor at lunch today and she and I were talking about her business and how Stewart Title and Escrow could help provide solutions.  I asked her what kind of Title Company Marketing she was currently getting from our competitor?  Like 99% of Realtors in the DC area…she told me that her current Title Company offered little to no marketing services…except for gimmicks.  What she needed was real business solutions.  As a Realtor you world is ever changing especially as it applies to marketing to consumers.  If you don’t know HOW TO or WHAT TO do…how do you learn?  Is there someone that can teach you this new way of marketing? A partner in business perhaps?  As Real Estate agents you need answers to questions and help with your business as things change and evolve.  There is one party that fails you over and over…that is the Title Company.  Let me explain: