Real Estate Marketing-Why You Should Target Renters

Do you feel it?  You know…the Real Estate market making a BIG SHIFT.  The pendulum has surely swung the other way.  For the last 3-5 years ever since the economic meltdown home values have dropped and many people lost their homes due to a foreclosure or short sale forcing them to rent.  The market has hit the bottom and prices are starting to move upwards as the rule of supply vs demand has take affect.  Thousands of people in the Northern Virginia/Washington DC area are renting.  They are renting apartments, houses, condo’s and townhouses.  Many of these people have good jobs and make a decent to great living.  These consumers are young people in their 20’s but also consumers who completed a successful short sale or had a home go into foreclosure.  The 3-5year statute has passed, their credit repaired and they can buy again!  Yes, some of these people are first time home buyers, but they are also people emerging back into the arena of home ownership who have done this whole process before, therefore more familiar with what it takes to get into a home.  That is what makes this demographic a great target when looking to expand your Real Estate Marketing and business.