Real Estate Agents-Why You Should Stop Counting on Referrals

Referrals…we all love them.  When someone tells another person about your services and why they should use you.  It is the least expensive way to generate business in the Real Estate space.  We all can agree that if we could run our entire business models on this way of generating business there would be no need for any other form of marketing.  Unfortunately, this is the 21st century and consumer behavior has changed.  In my meetings with Real Estate agents in the Washington DC/Virginia area the most frequent answer I get to “How do you normally get your business” is Mostly from Referrals.  Putting all of your eggs in one basket is very risky and downright dangerous when it comes to your Real Estate business…and stop counting on referrals.  Here is why.