For over 10 years I lived in a fantastic place in America…Phoenix, AZ. It was summer all the time, a lot of outdoor activities, and if you are an avid golfer…HEAVEN! About 3.5 months ago I moved to the Washington DC area and am adjusting nicely. If you read my blogs you know that I am the Director of Sales/Marketing for Stewart Title and Escrow in Northern Virginia. There is one city that I had heard a lot about before I moved to the DC area that is very popular. Here is why you should move to Arlington Virginia
Facebook. I have an account…you probably have an account as do your friends/family? There are roughly 1 Billion users worldwide. That is unbelievable! Take into account that China has its own Social Media site so Facebook is rarely used there so that means roughly 20% of ALL the people in the world have a Facebook profile. I got my Facebook account in 2009, so you could say that I wasn’t one of the first people on board, but once I did have an account I soon found it as a great way to not only talk to friends and old classmates that I hadn’t spoken to in a long time, but also a great message board to promote or convey your value in business. That was then…and this is 2012. Facebook has made many changes in the last 3 years, some good, some not as good, but what I can tell you is that Facebook Marketing for Real Estate has never been as least effective as it is right now.
Do you feel it? You know…the Real Estate market making a BIG SHIFT. The pendulum has surely swung the other way. For the last 3-5 years ever since the economic meltdown home values have dropped and many people lost their homes due to a foreclosure or short sale forcing them to rent. The market has hit the bottom and prices are starting to move upwards as the rule of supply vs demand has take affect. Thousands of people in the Northern Virginia/Washington DC area are renting. They are renting apartments, houses, condo’s and townhouses. Many of these people have good jobs and make a decent to great living. These consumers are young people in their 20’s but also consumers who completed a successful short sale or had a home go into foreclosure. The 3-5year statute has passed, their credit repaired and they can buy again! Yes, some of these people are first time home buyers, but they are also people emerging back into the arena of home ownership who have done this whole process before, therefore more familiar with what it takes to get into a home. That is what makes this demographic a great target when looking to expand your Real Estate Marketing and business.
Referrals…we all love them. When someone tells another person about your services and why they should use you. It is the least expensive way to generate business in the Real Estate space. We all can agree that if we could run our entire business models on this way of generating business there would be no need for any other form of marketing. Unfortunately, this is the 21st century and consumer behavior has changed. In my meetings with Real Estate agents in the Washington DC/Virginia area the most frequent answer I get to “How do you normally get your business” is Mostly from Referrals. Putting all of your eggs in one basket is very risky and downright dangerous when it comes to your Real Estate business…and stop counting on referrals. Here is why.