Let me start this blog post out with a question. Why do Real Estate agents have websites? Is it because as soon as they pass their license exam they become masters of SEO (Search Engine Optimization) or how websites work and drive traffic? The answer is because they are told to! When a Realtor gets their license and joines XYZ brokerage they are either given or told they need to have a Real Estate website. In essence this is correct. Having a Real Estate website is very important and should be used as your HUB for your business. Having a website is one thing…using it correctly to have consumers find it when they don’t know you exist, have them stay on your site, and turn them into a paying client is another thing entirely.