As you have seen in the last 10 years technology has simply EXPLODED in many different forms and has impacted many industries and none more than the Real Estate industry. Everything is being moved away from print advertising, direct mail, yellow pages, instead things are online, blogs, Social Media, Video, and other forms of new technologies. There is one form of technology that has come along in the last couple years that has the ability to really impact the Real Estate business. What is the piece of technology? You guessed it…the iPad!! So…are you using an iPad in Real Estate?
Every day as Title Company Professional, Real Estate Agents, and Mortgage Lenders we all wear a hat. This hat is something we wear well because we have the knowledge and experience to be good at what we do day in and out.
Let me guess…you are a Real Estate agent or Mortgage Lender in the Northern Virginia and you want to do more business? We all do right? What we really want are LEADS! We want people that reach out to us and say “hey I need to use your services…I got your marketing piece or found you online; can you help?” Yes you can!! But how do we get to this point? How do we change our traditional marketing into Real Estate Target Marketing?Let’s back up…
The Field of Dreams…remember that movie? The one with Kevin Costner in Iowa (where I am from) and he hears these voices that say “Build it and he will come”? Then Kevin Costner proceeds to destroy a chunk of his crops and everyone around him thinks he is crazy for doing such a thing! Well, you will have to watch the movie to find out how it ends but let’s just say that what Kevin Costner did, and the sacrifices he made worked out amidst the disapproval of those around him.
My name is Wade Vander Molen “DCTitleGuy” and I am a Director of Sales/Marketing for Stewart Title and Escrow in Fairfax, VA just outside of Washington DC. I have been in the Title Insurance industry since 2005 having worked for a National Title Insurance company in Phoenix, AZ. Over the past 7 years I have worked and helped the Realtor that is “one day” into their careers all the way to the top agents in Phoenix, AZ. Helping them with their marketing plans and expanding their businesses, offline and online. Then one weekend in Las Vegas back in 2010 changed (met my wife) all of that and 2 years later I am in Washington DC! That is the short and skinny of me, my background and how I came to be DCTitleGuy.