Helping Realtors get into using video for their business is fun. Seeing their face light up when they realize they are doing something that their competitors don’t implement. This starts by taking the first step and actually “shooting videos” and uploading them to YouTube for people to discover and watch. This is where the rubber meets the road because I quickly discover that their real estate YouTube channel isn’t set up correctly. Their channels are missing key items and features that add to the discover-ability of the channel and their videos. In this blog post, I would like to cover some of the basic features of a real estate YouTube channel that will ensure that it’s set up correctly. In the end, it is about having qualified eyes to you videos that lead to a subscriber, an email, or phone call…that leads to a client. Here are 5 things that are MUSTS when configuring a setting up your real estate YouTube channel.
Integrating something new into your real estate business can sometimes be hard. It is especially challenging for some if related to technology or seeing yourself on camera. Scary, I know! With that said, the upside of using video in your real estate business is huge. First, take a look at the other agents in your office. How many have a practical video marketing strategy or use YouTube as a medium to post videos and gain subscribers? My guess is you can count them on one hand or none at all. That is the exact reason as to WHY you should start shooting educational videos. One of the main questions I get from agents, is how Realtors can get started with video…but inexpensively? There are many ways to make this happen. I want to not only walk you through HOW to do this, but what cheap equipment you can use.
Are you looking to implement a successful video marketing strategy in 2017? Perhaps you are just getting started using video in your real estate business? Either way, I have you covered in this blog. I’m sure by now you have (if you are a Realtor/Lender/Title) been asked to write or give your quarterly and yearly goals. One of those “goals” might be trying to figure out video, shoot a few, and post it to social media and YouTube. I want you to meet and surpass this goal. I started using video in my business over 4 yrs ago and it changed not only my business, but the entire way I look at real estate marketing in general. You have the Realtors/Lenders that “get it” and see the vast opportunity that video creates, and then you have the other 90% of Realtors/Lenders. Where do you fall? Let’s add video as part of your business in 2017!
If you have followed my website and YouTube channel for any length of time, you know that I’m a HUGE fan of real estate video. Four years ago when I first started shooting videos for my target audience of Realtors and mortgage lenders, I didn’t know what would come of it and IF if would really help my business. I can now say that it is one of the best things I have ever done to grow my Title business. Fast forward four years to now, and I preach this message over and over to my Realtor clients and prospects. “Real Estate Video will help your business and convey your message though the medium consumers prefer!” I then get hit over and over with a series of excuses and anxiety ridden reason why they are camera-shy. These are Realtors that agree with and understand the value of using real estate video, yet still come up with reasons not to move forward and implement. My goal for my clients is to have them expand their business and brand to as many “qualified” people as possible. Video is the best way to make this happen. Let’s talk about how Realtors can overcome the stage fright and anxiety of using video in their business.
As I keep teaching all kinds of real estate marketing and technology related classes throughout Northern Virginia, we are talking more and more about real estate video. In today’s world, it is a topic that really can no longer be avoided. So as Realtors are starting to face that implementing video into their business is a must, the next line of questioning relates to video marketing ideas. What do I shoot videos about? How do I get my video topic information? How do I upload them to YouTube? How do I rank my videos in search? As an active Realtor, your clients and prospects more than likely ask you many questions. Having a blog, either written or video, is all about answering questions and educating people. Over 1/3 of ALL online activity is spent watching video. Consumers would rather work with a Realtor who uses video as part of their marketing strategy. These are facts. Video should make your audience smarter, and add value to you at the same time. Pretty simple concept. To keep with this theme, I’m going to give you many Realtor video marketing ideas that you can use going forward to educate your audience.
YouTube is a very powerful tool for anyone who takes advantage and uses it. I can personally say that the decision I made to shoot videos for my business was a “game changer.” It got eyes to me, my value proposition and it allowed prospects to “meet me” before I ever met them. Very helpful for when that face to face meeting does take place. One of the best features of using this video platform are the YouTube Playlists that can be created for your videos. Think of YouTube Playlists like “video categories” for your content. They allows someone who lands on your channel to sort through your videos for specific content they wish to watch. It’s like putting a music CD in your car and allowing you to listen to just certain songs. I HIGHLY recommend that Realtors and Lenders add every video they shoot into YouTube Playlists. Here are the top reason’s why…
When it comes to ranking YouTube videos in search, there are some steps needed to take to make it happen. These are not complicated steps, yet fairly easy if you just take the time to use YouTube as the monster marketing machine it has become. As real estate agents and mortgage lenders, getting your message out to your target audience is now more than important than ever. Video has also become that preferred medium for consumers. Now that you are shooting videos and uploading them to YouTube, how to you optimize your videos so they can be found not only on YouTube, but in Google search? When it comes to ranking YouTube videos in search, follow these 4 easy steps and you will see more hits, views, and subscribers!
It is without debate that video in real estate is here to stay. It is the “new kid on the block” for real estate marketing and agents are jumping on board. Some faster than others, but as I make my way around Northern Virginia/Washington DC more of the questions I’m receiving center around video. How do I set up my YouTube Channel? What camera should I use? How often should I do videos? What topics should I be discussing in my videos? The list goes on and on. Getting consumers and prospects to your YouTube channel is important, but does the amount of YouTube Subscribers you have matter? More is better right? Let’s talk about it.
Ever hear the expression…“Failing fast is a lot better than failing slow?” I think this applies to most businesses because the faster you fail, the faster you learn and overcome the obstacles that set you back. Many of my Realtor clients here in the Northern Virginia/Washington DC area are now starting learn and understand the many benefits of using Video in Real Estate. Having said that, many Real Estate agents are still fearful of getting in front of the camera and shooting videos. You could say that they have a fear of using Video, but of course we know you can overcome by just doing. What they don’t realize is that videos are NOT shot and filmed in 1 take. Usually it takes many times to get everything just right, even if you are reading off a teleprompter. This is how Real Estate video bloopers are born.
You know what gets really old and frustrating? Meeting someone in a business situation and having to explain to them “what” it is you do and “why” they should work with you (your entire value proposition). It’s kind of like dating, where you meet someone and have to tell him or her where are from, where you went to school, what you like, and don’t like. After a while it gets really old. You wish these business prospects or “dates” just knew a lot of this already, so when you finally meet you can just get to the good part…doing business and making money. The good news is, you can set it up so your prospects get to meet and learn all about you before you meet them. They are called “website introduction videos.” If you notice there are not prominent…meaning that most Realtors or Lenders don’t have them. Let’s talk about website introduction videos and how they can help you in your Real Estate business.