Pro’s and Con’s of Outsourcing Real Estate Content Marketing

As one of my last blog posts of 2016, I want to tackle a question that I get very often when teaching my real estate marketing classes in the Northern Virginia area. “Is it bad if I’m outsourcing real estate content marketing?” The answer to that question is YES…and NO. There are pro’s and con’s to each, and I want to discuss each below. I realize as busy real estate agents that delegation is part of your business. Without proper delegation it makes it hard to grow year over year. It also becomes impossible to wear all the hats and still keep your sanity. Many Realtor clients of mine have expressed their interest of ditching the company website and upgrading to a custom WordPress site, (I highly recommend it) and with that comes adding content to make it go. Think along the lines of adding gas to your Ferrari. Here are my pro’s and con’s to outsourcing real estate content marketing.

WhoHub- #1 Business App for Real Estate Agents to Increase Referrals

WhoHub LogoWhy is it that the most effective applications and marketing tools are often the most simple to understand?  When I meet with Realtors on a daily basis, they tell me that easy to understand marketing concepts resonate best with them. Understandable. Technology, especially apps are not supposed to be difficult to use. The concept of WhoHub is a simple and easy to use technology that shines light on its featured player…the Realtor. Brad LaTour, WhoHub’s CEO explains: “WhoHub combines the ease of sharing your trusted vendor network with the popularity of messaging.  It allows the Realtor to be where their customers expect them to be–on their smart phone.” 

WhoHub is the brain child of a successful, 28 year veteran of the real estate business, Gordon Wood. As a top agent at McEnearney Associates in Alexandria, Virginia he was continually inundated with questions from clients, past clients, sphere of influence, and other Realtors in his office…“hey, do you know a plumber, painter, home inspector, lender, carpet cleaner, etc.” Gordon thought, there has to be an easier way to store vendors into a master list where his clients and past clients can have 24/7 access through technology, while keeping him “top of mind.” Boom! WhoHub was born.

How Real Estate Agents Can Grow Their Online Presence in 2016

real estate agents grow online presence For my last blog of 2015, I thought I would talk about something that is important in the scheme of expanding your business and brand going forward…“as real estate agents, how can we grow our online presence?” There are many ways that real estate agents can grow their online presence in 2016, but I want to break it down into a few simple steps and additions to your current marketing systems that will get more eyes to your business and brand.  Some of these things you may be doing now, and some will be foreign. It’s all about baby steps, and setting goals to implement these new items into your business.  I would suggest you get rid of the marketing tactics that didn’t work for you in 2015 and insert these.

Fastest Ways to Increase your Real Estate Blog Subscribers List

Please SubscribeDo you have a website and looking to grow your real estate blog subscriber’s number? First, before we get into HOW to grow this number, we need to understand WHY.  Realtors spend lots of money trying to get their marketing messages out to their target audience.  A real estate blog is a great way to send out information and marketing messages to a large audience through the desired way people seek information…the internet.  Do you currently subscribe to a local newspaper or magazine? Why? Because you enjoy reading the content inside of the newspaper/magazine. You probably look forward to the newest edition coming in the mail. Am I right? The same goes for your real estate blog subscribers.  There is a reason why they subscribed to your blog…they enjoy your content…so keep it coming!  But, HOW do you grow your real estate blog subscribers number?  

Helpful Tips to Know Before Purchasing a Real Estate Website

Realtor Website Tips!

As a guy who spends his day helping real estate agents with their marketing plans and learning new strategies for business, I see a lot of Realtor websites. Some of these websites are good, many are not so good. I see the “free” company website, all the way up to the custom built website that has 30+ pages and top of the line IDX integration. With so many options where does a real estate agent start, especially the when that person may not be as tech savvy? In many instances Realtors spend a lot of money for a website and don’t realize what they purchased and most don’t know how to use this amazing tool to create more business for themselves. In the end, they spend thousands of dollars to have a “business card online.” If you are a Realtor and this sounds all too familiar, keep reading because here are 8 helpful tips to know before purchasing a real estate website.

5 Reasons Why People Can’t Find Your Real Estate Website

Young lady is trying to find some answers in the internet.

Having a real estate website (that you own) is important, but driving consumer traffic to your site is MORE important. The issue I see with Realtors is that they need help learning how to use their website as the amazing weapon that it can be. One of the keys to making your website effective is to give consumers the ability to find your real estate website…but how?  Avoiding the pitfalls many Realtors make with trying to generate website traffic can be the difference in promoting your value and “brand” to a large audience vs a small one.  My job is to make sure my clients with Stewart Title don’t make these mistakes. What are they? Here are the 5 reasons why people can’t find your real estate website.

Realtor Content Marketing-Blog Interlinking for Better SEO

Realtor Content Marketing StrategyAs I teach classes in Northern Virginia to Realtors who either have a website/blog or are interested in getting one, the same questions arise.  “How do I get more people to see my website/content?” “How do I keep people on my website longer?”  Both are valid questions because the more eyes there are to you, the greater chance of a prospect reaching out to do business or subscribing to your content.  If someone “finds” or lands on your website, the end goal is to keep them there as long as possible.  The longer they stay and see what you have to offer, the more interested they usually become.  Being interested leads to conversion.  When it comes to Realtor content marketing, what’s one of the best ways to make this happen?  It’s called interlinking.”  Linking older or related content to new content within your own website. Here’s what it’s about and how it helps with a Realtor content marketing strategy.

Why Real Estate Agents Need to Track their Website Analytics

HiResRaise your hand if you are a real estate agent and have a website? I hope you just raised your hand.  Now…can you name off how many people visited your site last month, where they came from, how long they stayed, and what they read? If the answer is “No” or “What are you talking about,” then we need to chat. As a real estate agent, hopefully you are tracking your expenses and returns with your marketing. Same goes for your online storefront, the real estate website. Over 90% of consumers (your friends, family and past clients) start their home buying/selling search on the internet. This is why it is very important for Realtors to track their website analytics.  The people who visit your site organically, from social media, or YouTube is your fan base.  If you don’t know HOW to track the people to your website, or why you should, don’t worry.  Here is what you need to know.

Top Blogging Questions I Get from Real Estate Agents

Top Blogging QuestionsAs I teach real estate marketing classes and meet with agents throughout Northern Virginia and Washington DC, I get asked a lot of questions about technology, blogging, video, WordPress, and more.  Many of these questions are similar and I felt that the best way to address some of the top blogging questions I receive is here…my website. My storefront. I don’t have the ability or time to address every single question I get from real estate agents, but I will address the most common questions that are the most common. It will be helpful to those agents who have decided to learn and understand WHY creating effective content results in online leads, clients, business, and commissions.  Let’s address these top blogging questions shall we?

This Google Algorithm Change Could Crush Your Website Visibility

Google Mobile FriendlyWe knew this day would come…the new Google algorithm change, just not exactly sure when.  Well, on Tuesday April 21st Google made a major change to how they rank websites.  Ever since the smartphone and iPad came the norm in our society the trend for online searches has moved away from desktops to mobile devices.  Now, Google is the first search engine (and the largest) to reward websites that have taken the extra step to convert their sites into “Responsive Design.”  This means that they are very mobile friendly and easy to navigate/use for the end user.  What this also does, is penalize websites that have not taken this step. As a real estate agent or mortgage lender, you think you have trouble coming up in Google searches now??  Well, this change could make it even harder.  Let’s talk about this new Google algorithm change, how it affects you, and what you can do to overcome it and remain relevant online.