How Realtors Can Implement a Successful Video Marketing Strategy in 2017

Video Marketing StrategyAre you looking to implement a successful video marketing strategy in 2017? Perhaps you are just getting started using video in your real estate business? Either way, I have you covered in this blog. I’m sure by now you have (if you are a Realtor/Lender/Title) been asked to write or give your quarterly and yearly goals. One of those “goals” might be trying to figure out video, shoot a few, and post it to social media and YouTube. I want you to meet and surpass this goal. I started using video in my business over 4 yrs ago and it changed not only my business, but the entire way I look at real estate marketing in general. You have the Realtors/Lenders that “get it” and see the vast opportunity that video creates, and then you have the other 90% of Realtors/Lenders. Where do you fall? Let’s add video as part of your business in 2017!

Pro’s and Con’s of Outsourcing Real Estate Content Marketing

As one of my last blog posts of 2016, I want to tackle a question that I get very often when teaching my real estate marketing classes in the Northern Virginia area. “Is it bad if I’m outsourcing real estate content marketing?” The answer to that question is YES…and NO. There are pro’s and con’s to each, and I want to discuss each below. I realize as busy real estate agents that delegation is part of your business. Without proper delegation it makes it hard to grow year over year. It also becomes impossible to wear all the hats and still keep your sanity. Many Realtor clients of mine have expressed their interest of ditching the company website and upgrading to a custom WordPress site, (I highly recommend it) and with that comes adding content to make it go. Think along the lines of adding gas to your Ferrari. Here are my pro’s and con’s to outsourcing real estate content marketing.

Ben Carson Selected to Run HUD-Does No Experience Matter?

I don’t usually go “political,” but this news story caught my eye today. We have heard that Ben Carson was in the mix to become our nation’s next Housing Secretary but nothing was confirmed. That confirmation occurred today. It seems that in the new Trump cabinet, having little to no experience in the field which you are appointed means little. It appears the winning formula to gaining a place in the upcoming administration is “loyalty” to Trump in the past and ongoing. With that said, Trump seems to be also focusing on top-level professionals and plugging them into positions where they can lend their expertise. Does that mean that having little to zero leadership with government matters? And what does that mean for our real estate market and the people in urban areas who need help? Well…it could mean a lot.