Do you have a real estate marketing budget? Do you track where your marketing dollars go and what sort of ROI (return on investment) you are getting? Surprisingly, many Realtors either have a “loose budget” or they aren’t really tracking the return on those marketing dollars spent. So, in today’s blog I want to cover a real estate marketing budget (monthly), what are some of the best things to be spending your marketing dollars on to get a high ROI, and the allocation of those funds. I realize that every Realtor works a little differently, and there are vast ranges in marketing budgets. To make it easy, lets say your marketing budget is between $1500-$2000 a month. If your marketing budget is a lot less than that, don’t worry, the information below will still be helpful.
We all have “call reluctance” from time to time. You know, that little voice in your head that tells you not to make that call to an expired listing, FSBO, or hard to deal with client. When it comes to real estate lead generation this is usually the #1 thing Realtors need to get passed to be successful. Even in the Title business, this happens. There are times where I don’t want to call NDC’s (non-directing customers) or maybe a client who can be on the harder side to talk to. But…I do it. Why? The same reason why Realtors need to make their calls. Because if you don’t, someone else will. If growing your real estate business is important, then use these tactics to get over your call reluctance and set up your real estate lead generation.
As a guy who spends his day helping real estate agents with their marketing plans and learning new strategies for business, I see a lot of Realtor websites. Some of these websites are good, many are not so good. I see the “free” company website, all the way up to the custom built website that has 30+ pages and top of the line IDX integration. With so many options where does a real estate agent start, especially the when that person may not be as tech savvy? In many instances Realtors spend a lot of money for a website and don’t realize what they purchased and most don’t know how to use this amazing tool to create more business for themselves. In the end, they spend thousands of dollars to have a “business card online.” If you are a Realtor and this sounds all too familiar, keep reading because here are 8 helpful tips to know before purchasing a real estate website.