Raise your hand if you are a real estate agent and have a website? I hope you just raised your hand. Now…can you name off how many people visited your site last month, where they came from, how long they stayed, and what they read? If the answer is “No” or “What are you talking about,” then we need to chat. As a real estate agent, hopefully you are tracking your expenses and returns with your marketing. Same goes for your online storefront, the real estate website. Over 90% of consumers (your friends, family and past clients) start their home buying/selling search on the internet. This is why it is very important for Realtors to track their website analytics. The people who visit your site organically, from social media, or YouTube is your fan base. If you don’t know HOW to track the people to your website, or why you should, don’t worry. Here is what you need to know.
You know Google + right? The social network that was going to take over Facebook as the new “Big Thing” in social media? Well, that didn’t happen as the roll out for Google + didn’t go exactly as planned, and the amount of overall users is not what Google thought it would be at this point. As of May 2015 Google + has 300 million active users (globally). Of course this is no where close to the 1.2 billion Facebook users, but that doesn’t mean that this platform doesn’t have a big marketing upside for real estate agents, because it does. More than you think. I personally love using Google + to get my message and brand to the outside world and to create added engagement. Google + might be the sleeper social media platform, but when you read the advantages below, you might find it’s a keeper. Here are some great marketing advantages and why Realtors should market on Google Plus
As I teach real estate marketing classes and meet with agents throughout Northern Virginia and Washington DC, I get asked a lot of questions about technology, blogging, video, WordPress, and more. Many of these questions are similar and I felt that the best way to address some of the top blogging questions I receive is here…my website. My storefront. I don’t have the ability or time to address every single question I get from real estate agents, but I will address the most common questions that are the most common. It will be helpful to those agents who have decided to learn and understand WHY creating effective content results in online leads, clients, business, and commissions. Let’s address these top blogging questions shall we?
Do you ever Google your own name? What do you find? Many people think that it is “vain” to Google your own name, but I can tell you that when you are a real estate agent or mortgage lender it is a MUST! You work hard to promote and sell your “Brand,” but you also need to protect your real estate brand by knowing what is being said about you online, who is saying it, and why. In this day and age virtually anyone can say whatever they want on social media channels, videos, or even websites like this one. Many people have blogs and YouTube channels set up and when they have a positive or negative experience with you they have no issue telling the world about it. There are several other reasons to protect your real estate brand by Googling your name, let talk about them.