In this age of information where we are constantly reading news, watching videos, and searching for answers to our questions on places like Google, Yahoo, and Bing it is necessary to be writing and putting out engaging content that your target audience finds valuable. Being a Real Estate agent is hard…not easy like others believe. You have to find your “Real Estate Value Proposition” and separate yourself from the thousands of other Realtors in the Real Estate “Sea of Vanilla.” Once you have figured this out and start adding content, blogs, and videos to your Real Estate Website there are what I call the 5 Rules before publishing your Real Estate blog. These are 5 simple things that will help your content get “found online” by your ideal client AFTER you have spent the time creating this engaging content. Here they are:
Harsh title to this blog huh? Sorry about that but it had to be done. Every day I meet with Northern Viginia and Washington DC Real Estate agents and help them with their Real Estate Marketing. All facets of their marketing not just the technology side, but in the end it always come back to their HUB…their Real Estate website. This is when the questions start coming out as to HOW to do this…WHY doesn’t this happen…WHAT can I do here…and so on as it pertains to their website. In the end they feel defeated because the local Real Estate agent doesn’t know WHAT to do with their website and no one has showed them HOW to do it. This leads into the 5 reasons why Realtors don’t get found online in their Real Estate Marketing. Don’t worry…answers to these 5 reasons will be included.
The other day I was driving home from work…you know that Title Sales job I have. I came across a great series of homes. I was wondering what subdivision this was?? It turns out it was Fox Mill Estates in Herndon, Virginia. This subdivision had some of the best homes I had seen in the entire area. This is such a great subdivision to live in for many amazing reasons. I understand that there are a lot of people that move to the Northern Virginia area from either Washington DC or from out of state because they have a family and want their kids out of the city and have found what a great area this is to live. Here are some quick highlights of Fox Mill Estates that you may find of interest:
Back in the day I used to have a Blackberry…great phone(at the time) and I used it like crazy. You could say that I was almost addicted! It had many bells and whistles and it had the capability to make my life and my business run easier. Then something called the iPhone came out. I still didn’t budge away from my Blackberry. I didn’t want to move away from what I knew worked for me. Finally, after a couple years on my Blackberry I decided to give the iPhone a shot and within a couple days of owning it (iPhone4S) I was kicking myself for not switching over sooner…ahhh!!! What was I thinking!? The iPhone4S has SOOO much more capability to enhance my business and life with the seemingly endless apps and technology. Why am I telling you this story? Well, the same applies in business as it relates to Title Companies that Realtors and Lenders use. Here are the 5 reasons WHY Real Estate agents are switching to Stewart Title and Escrow to handle their marketing needs and close their transactions:
The Spring “Selling Season” is here and people everywhere in the Northern Virginia and Washington DC area is talking about Real Estate…or so it seems. There are so many buyers and not enough listings. This is causing people to ask all kinds of questions about Real Estate. “Is NOW a good time to sell?” Should I buy NOW before prices go up?” “Do I need to offer MORE than asking price?” These are all valid questions as it pertains to this hot market. If you are Realtor in the area there is a good chance that your SOI is asking these questions. I had a Realtor/client who is new to the Real Estate business say that she is running into these questions and wanted to not “oversell” her friends but was interesetd in knowing how to convert your Sphere of Influence(SOI) into clients. As a Realtors I’m sure YOU want to know this as well because people don’t like to be sold to…but they like to buy things. With that said, here is how to convert your sphere of influence in to paying clients.
If you have read any of my prior blogs you notice that I reference Video as not only the future of Real Estate marketing but it is the present. The small percentage of Realtors that use video in their Real Estate marketing are seeing HUGE dividends. People love watching video and more than likely you do to. If you could see a Video of a home you were looking to buy or answers to questions you have about the market, buy/selling a home or Short Sale vs Foreclosure, a video is more powerful than just words. Since most Realtors don’t use Video in their business, this is a good sign for YOU the Realtor who wants to. So you have shot your video(s), now how do you get that video into your blog? This blog will teach HOW to embed a video into your WordPress Real Estate website.