Why Google Loves WordPress and You Should Too!

Google loves WordPressThe title of this blog says it all…”Google Loves WordPress.”   If you take a moment and Google that exact phrase you will find blogs (This one) and Videos explaining WHY this is so.  48 out of the top 100 Blog/Website platforms in the World are built on WordPress.  As a Real Estate agent you have many website companies calling and trying to sell you their platform.  Stay away! They for the most part stink and you down OWN IT.  WordPress you do.  So without further delay…here is why Google Loves WordPress and You Should Too:

Should I Get a Real Estate Blog? Why?

Blogging 101As the Director of Sales/Marketing for Stewart Title in Northern Virginia/Washington DC, I meet with agents everyday and teach classes regarding Real Estate marketing for not only the future of their business…but the present.  One of the topics that comes up in meetings with Realtors is their blog.  Blogs used to not be a popular thing in the past but now it is a great way for a Realtor/Lender to convey message(s) to their target audience that brings them not only Value but Social Proof.  As I meet with Realtors they tell me that they either (A) Want a blog…Should I get one? (B)Don’t know where to start or  “where” to put their blog (C) Have a Blog but don’t know how it helps you.  Lets answer these questions in order:

How to get Consumers to “Opt-in” to your Real Estate Marketing

opt-in-opt-outThe way that consumers wish to be marketed to has changed.  The way that YOU respond to marketing has changed.  People are constantly being bombarded by advertisements and other marketing “noise.”  I say Noise because that is exactly how we perceive it.  We are hit with so much everyday that we eventually tune it out.  Look at your own behavior…do you have a DVR to ignore commercials?  Do you use Pandora or XM Radio to avoid radio DJ’s or ads?  What was once something new and exciting is now the norm.  So, as it pertains to your Real Estate marketing, how do you get the consumer to “Opt-in” and WANT to receive messages from you about Real Estate vs throwing away your direct mail in the trash or just flat out ignoring you?  Good question:

How to Beat Your Real Estate Competition by Using Video

Want to beat your Real Estate competition?  Of course you do! Video-Image1I’m not sure how many people have a Real Estate license in the Northern Virginia/Washington DC area but I can tell you it is a lot.  A lot of people in the same area…who roughly do the same thing…seeking the earn the same business.  Something has to give.  I think we can all agree that most Real Estate agents (the ones I know anyway) market to the consumer mostly the same way. Realtors send out their monthly newsletter, glossy sports schedule, Just Listed postcard, or my favorite…the divider at the grocery store check out line.  You know you have seen that…

Farming in Real Estate-What’s Missing in Your Strategy

Farming PhotoI hear it all the time when I meet with Realtors. “I don’t do a lot of Farming in Real Estate because I tried it once before and it was costly and didn’t work.”  You might even be nodding your head in agreement as you read that statement.  I agree, that Farming is not for everyone but I will tell you this…it does work.  Just like in anything else, its not about the quantity of the what your sending…its the message and to whom.  Let me tell you a story:

Refinancing Your Northern Virginia Home in 2013…Easy as 1,2,3!

Refinance Logo2012 has ended and a new year has began.  People like to create New Years resolutions and hopefully stick with them.  It seems that more and more new years resolutions revolve around saving money, adding more to the IRA or 401K, paying off debt(s) and becoming more financially secure.  Makes sense especially after our country went through a huge economic down turn at the end of 2007 that we are still feeling the effects.  There is one New Years resolution you can get out of the way in January that not only will help you lower you bills but make you more financially secure.   What is it you ask?   Refinancing your Northern Virginia home….your largest asset.  The process is not difficult…lets walk through how to get started to lower monthly expenses: